Urgent Care News
9 July, 2015
Even if you’ve chosen to practice in an underserved area, you must still make a concerted effort to get your name out there. This means developing your brand. For about the first year in business, you will be spending a lot of time on the clock ensuring your practice’s success, so learn to embrace this as part of the process. First, you will need a digital presence. Spinning a social media web can take awhile, but it doesn’t cost anything, and it isn’t terribly difficult. Neither is building your practice’s website. You can expand on this in the future, but in the beginning, a concise, visual and easy to navigate 4-5 page site is suitable for communicating your message and brand to your new audience. Word of mouth is still a viable way to expand your patient base, but in the 21st century, you will need proof to back up a “sparkling review”. With a Facebook page, Twitter handle, LinkedIn presence and a website, you can also direct people to your mailing list. Setting this service up via a provider like Constant Contact is easy and cost-effective. You need to give your digital footprint enough time to solidify and grow. This means getting started well before you sign the deed to your new office space. The prospect of relentless self-promotion before and during your launch may seem daunting, and even shameless, but it doesn’t have to be. Contact local newspapers and other publications in the area about taking out ads, and make sure they are visual. A well-timed open house prior is an effective way to foster momentum prior to your launch. Remember, a first impression can’t really be made if it’s not in person. For the entire post
Courtesy LinkedIn Pulse
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